{"id":4301,"date":"2022-06-17T18:08:59","date_gmt":"2022-06-17T18:08:59","guid":{"rendered":"https:\/\/www.economicaccelerator.pl\/?p=4301"},"modified":"2022-06-28T11:09:21","modified_gmt":"2022-06-28T11:09:21","slug":"marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022","status":"publish","type":"post","link":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/","title":{"rendered":"Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible- summary of panel on Vivatech 2022"},"content":{"rendered":"<p>During the third day of the VivaTech trade show in Paris, the panel &#8220;Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible&#8221; was held.<\/p>\n\n\n\n<p>As part of the Economic Accelerator program, the Ma\u0142opolska Innovation Rocket project is being implemented, organized in 2021-2022 by the Foundation Institute for Eastern Studies.<\/p>\n\n\n\n<p>As part of the project, 3 companies from Ma\u0142opolska (Shape.Care, Radio-Telecom, Tatran) participate in VivaTech in Paris.<\/p>\n\n\n\n<p>As part of the VivaTech event, which is dedicated to startups and innovation, in the panel: &#8220;Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible&#8221; took place.<br>The speakers were Bob Bejan, Microsoft; Beverly Jackson, Twitter; Kim Kadlec, VISA; Nicholas Thompson, The Atlantic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"860\" height=\"391\" src=\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg\" alt class=\"wp-image-4268\" srcset=\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg 860w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-300x136.jpg 300w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-768x349.jpg 768w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-140x64.jpg 140w\" sizes=\"(max-width: 860px) 100vw, 860px\"><\/noscript><img decoding=\"async\" width=\"860\" height=\"391\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20860%20391%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-4268 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20860%20391%22%3E%3C%2Fsvg%3E 860w\" sizes=\"(max-width: 860px) 100vw, 860px\" data-srcset=\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg 860w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-300x136.jpg 300w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-768x349.jpg 768w, https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1-140x64.jpg 140w\" data-src=\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg\"><\/figure>\n\n\n\n<p>The speakers agreed that privacy and data protection are very important in this day and age. Representatives from all of the companies on the panel said that their companies use customer data in an ethical and compliant manner.<\/p>\n\n\n\n<p>However, the interviewees agreed that today&#8217;s consumers must choose between their privacy and their sense of security and access to the data that is important to them. For example, sharing their personal information to access desired information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the third day of the VivaTech trade show in Paris, the panel &#8220;Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible&#8221; was held. As part of the Economic Accelerator program, the Ma\u0142opolska Innovation Rocket project is being implemented, organized in 2021-2022 by the Foundation Institute for Eastern Studies. As part of the project, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,3],"tags":[],"class_list":["post-4301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-malopolska-innowation-rocket","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing&#039;s Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing&#039;s Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator\" \/>\n<meta property=\"og:description\" content=\"During the third day of the VivaTech trade show in Paris, the panel &#8220;Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible&#8221; was held. As part of the Economic Accelerator program, the Ma\u0142opolska Innovation Rocket project is being implemented, organized in 2021-2022 by the Foundation Institute for Eastern Studies. As part of the project, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Economic Accelerator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ForumEkonomiczne\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T18:08:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T11:09:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Economic_Forum_\" \/>\n<meta name=\"twitter:site\" content=\"@Economic_Forum_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"operator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/#website\",\"url\":\"https:\/\/www.economicaccelerator.pl\/en\/\",\"name\":\"Economic Accelerator\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.economicaccelerator.pl\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg\",\"contentUrl\":\"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg\",\"width\":860,\"height\":391},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#webpage\",\"url\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/\",\"name\":\"Marketing's Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator\",\"isPartOf\":{\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#primaryimage\"},\"datePublished\":\"2022-06-17T18:08:59+00:00\",\"dateModified\":\"2022-06-28T11:09:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/#\/schema\/person\/d419fe1b40631430d2965e0afc3904f9\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.economicaccelerator.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible- summary of panel on Vivatech 2022\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/#\/schema\/person\/d419fe1b40631430d2965e0afc3904f9\",\"name\":\"operator\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.economicaccelerator.pl\/en\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e05a4bebb40bbae41a6a28a68c90f793922b2366c6551b6f8a73e8f6fac0ed9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e05a4bebb40bbae41a6a28a68c90f793922b2366c6551b6f8a73e8f6fac0ed9f?s=96&d=mm&r=g\",\"caption\":\"operator\"},\"url\":\"https:\/\/www.economicaccelerator.pl\/en\/author\/operator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing's Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/","og_locale":"en_US","og_type":"article","og_title":"Marketing's Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator","og_description":"During the third day of the VivaTech trade show in Paris, the panel &#8220;Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible&#8221; was held. As part of the Economic Accelerator program, the Ma\u0142opolska Innovation Rocket project is being implemented, organized in 2021-2022 by the Foundation Institute for Eastern Studies. As part of the project, [&hellip;]","og_url":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/","og_site_name":"Economic Accelerator","article_publisher":"https:\/\/www.facebook.com\/ForumEkonomiczne","article_published_time":"2022-06-17T18:08:59+00:00","article_modified_time":"2022-06-28T11:09:21+00:00","og_image":[{"width":860,"height":391,"url":"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@Economic_Forum_","twitter_site":"@Economic_Forum_","twitter_misc":{"Written by":"operator","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.economicaccelerator.pl\/en\/#website","url":"https:\/\/www.economicaccelerator.pl\/en\/","name":"Economic Accelerator","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.economicaccelerator.pl\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg","contentUrl":"https:\/\/www.economicaccelerator.pl\/wp-content\/uploads\/2022\/06\/IMG-20220622-WA0002-1.jpg","width":860,"height":391},{"@type":"WebPage","@id":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#webpage","url":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/","name":"Marketing's Cultural Responsibility - and How Tech Makes It Possible- summary of panel on Vivatech 2022 - Economic Accelerator","isPartOf":{"@id":"https:\/\/www.economicaccelerator.pl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#primaryimage"},"datePublished":"2022-06-17T18:08:59+00:00","dateModified":"2022-06-28T11:09:21+00:00","author":{"@id":"https:\/\/www.economicaccelerator.pl\/en\/#\/schema\/person\/d419fe1b40631430d2965e0afc3904f9"},"breadcrumb":{"@id":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.economicaccelerator.pl\/en\/marketings-cultural-responsibility-and-how-tech-makes-it-possible-summary-of-panel-on-vivatech-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.economicaccelerator.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing&#8217;s Cultural Responsibility &#8211; and How Tech Makes It Possible- summary of panel on Vivatech 2022"}]},{"@type":"Person","@id":"https:\/\/www.economicaccelerator.pl\/en\/#\/schema\/person\/d419fe1b40631430d2965e0afc3904f9","name":"operator","image":{"@type":"ImageObject","@id":"https:\/\/www.economicaccelerator.pl\/en\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/e05a4bebb40bbae41a6a28a68c90f793922b2366c6551b6f8a73e8f6fac0ed9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e05a4bebb40bbae41a6a28a68c90f793922b2366c6551b6f8a73e8f6fac0ed9f?s=96&d=mm&r=g","caption":"operator"},"url":"https:\/\/www.economicaccelerator.pl\/en\/author\/operator\/"}]}},"_links":{"self":[{"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/posts\/4301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/comments?post=4301"}],"version-history":[{"count":2,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/posts\/4301\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/posts\/4301\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/media\/4268"}],"wp:attachment":[{"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/media?parent=4301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/categories?post=4301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.economicaccelerator.pl\/en\/wp-json\/wp\/v2\/tags?post=4301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}