During the third day of the VivaTech trade show in Paris, the panel “Marketing’s Cultural Responsibility – and How Tech Makes It Possible” was held.
As part of the Economic Accelerator program, the Małopolska Innovation Rocket project is being implemented, organized in 2021-2022 by the Foundation Institute for Eastern Studies.
As part of the project, 3 companies from Małopolska (Shape.Care, Radio-Telecom, Tatran) participate in VivaTech in Paris.
As part of the VivaTech event, which is dedicated to startups and innovation, in the panel: “Marketing’s Cultural Responsibility – and How Tech Makes It Possible” took place.
The speakers were Bob Bejan, Microsoft; Beverly Jackson, Twitter; Kim Kadlec, VISA; Nicholas Thompson, The Atlantic.
The speakers agreed that privacy and data protection are very important in this day and age. Representatives from all of the companies on the panel said that their companies use customer data in an ethical and compliant manner.
However, the interviewees agreed that today’s consumers must choose between their privacy and their sense of security and access to the data that is important to them. For example, sharing their personal information to access desired information.